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High-end "exclusive" brand, product and marketing questions



 
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Old January 7th, 2007 Jan 7, 2007 1:12:45 PM -   #1 (permalink)
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Default High-end "exclusive" brand, product and marketing questions

I've used cafepress, and I've also tried basic screen-printing for a few dozen Hanes.

But I have a new brand now and want to go strictly high-end, does anyone have any info on how these brands get started?

I'm in NYC and I see these $50 limited T-shirts from a few streetwear brands, printing anywhere you want on the shirt, foil, all-over, etc. what kind of printing is this and who provides it? Same for hats, all-over embroidery, and hoodies (and jeans, and sneakers, and accessories...well eventually ).
 
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Old January 7th, 2007 Jan 7, 2007 2:37:24 PM -   #2 (permalink)
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Default Re: High-end "exclusive" brand, product and marketing questions

There are two ways to acheive the "all-over" printing look - either have fabric printed first and then sewn into shirts, or have shirts printed "all over"

This thread might be helpful:

http://www.t-shirtforums.com/general...ion/t8845.html

This thread mentions a few printers who do all-over printing (not many screenprinters can do this kind of printing because it requires specialized equipment).

all over printing sources - screen printing print all-over the t-shirt with a belt screen printer
 
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Old January 7th, 2007 Jan 7, 2007 2:48:02 PM -   #3 (permalink)
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Default Re: High-end "exclusive" brand, product and marketing questions

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Originally Posted by Jasonda
There are two ways to acheive the "all-over" printing look - either have fabric printed first and then sewn into shirts, or have shirts printed "all over"

This thread might be helpful:

http://www.t-shirtforums.com/general...ion/t8845.html

This thread mentions a few printers who do all-over printing (not many screenprinters can do this kind of printing because it requires specialized equipment).

all over printing sources - screen printing print all-over the t-shirt with a belt screen printer
Thanks I will check that out. When I say "all-over" I mean that they can print at different locations on the shirt, for example down one side including the hem, or those necklace-print t-shirts that include the collar and go straight down.

I didn't know about the printed and then sewn, that is probably how those all-over hoodies are done.
 
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Old January 7th, 2007 Jan 7, 2007 5:51:28 PM -   #4 (permalink)
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Default Re: High-end "exclusive" brand, product and marketing questions

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Originally Posted by Artie Lange
Thanks I will check that out. When I say "all-over" I mean that they can print at different locations on the shirt, for example down one side including the hem, or those necklace-print t-shirts that include the collar and go straight down.
Ah, ok. So not all-over, just alternative placement, then. You might have an easier time finding a screenprinter for those kind of prints (rather than all-over). Just ask if they will print over seams.

Quote:
Originally Posted by Artie Lange
I didn't know about the printed and then sewn, that is probably how those all-over hoodies are done.
Possibly. If the print stops at a seam, that's what it is. Having this kind of garment made is usually going to require pretty high minimums - 1000 pieces or more.
 
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Old January 17th, 2008 Jan 17, 2008 5:11:46 PM -   #5 (permalink)
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Default Re: High-end "exclusive" brand, product and marketing questions

Ive said this in a few other posts; you can charge whatever you want for clothing, just market properly and you will absolutly no problems. there are almost 7 billion people on this planet I'm sure there are a ton of people willing to spend $50 on a shirt.
 
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Old January 17th, 2008 Jan 17, 2008 5:31:42 PM -   #6 (permalink)
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Default Re: High-end "exclusive" brand, product and marketing questions

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Originally Posted by e_kalman
I'm sure there are a ton of people willing to spend $50 on a shirt.
There are certainly more than enough to make one person very very rich.
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Old January 17th, 2008 Jan 17, 2008 10:34:20 PM -   #7 (permalink)
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Default Re: High-end "exclusive" brand, product and marketing questions

good call on that one.
 
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