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Life Is Good Pricing



 
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Old May 19th, 2007 May 19, 2007 4:36:24 AM -   #1 (permalink)
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Default Life Is Good Pricing

Does anyone sell the "Life Is Good" t-shirts or know what the wholesale price is for them? Please let me know if you do.
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Last edited by perrolocodesigns; May 19th, 2007 at 04:51 AM.
 
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Old May 19th, 2007 May 19, 2007 4:47:29 AM -   #2 (permalink)
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Default Re: Life Is Good Pricing

The prices are listed on their website. Go to "About LIG" and then "Customer Service." There is also a telephone number listed if you want to call them.
 
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Old May 19th, 2007 May 19, 2007 4:52:22 AM -   #3 (permalink)
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Default Re: Life Is Good Pricing

I'm trying to find the Wholesale price. What a retailer would pay for the shirts.
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Old May 19th, 2007 May 19, 2007 11:28:50 PM -   #4 (permalink)
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Default Re: Life Is Good Pricing

Quote:
Originally Posted by perrolocodesigns
I'm trying to find the Wholesale price. What a retailer would pay for the shirts.
That's not generally public information, so if you can't find it on their website it's probably best to call them.
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Old May 19th, 2007 May 19, 2007 11:52:10 PM -   #5 (permalink)
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Default Re: Life Is Good Pricing

I'd find it highly unlikely that's info you'd ever get, unless you could prove you were an interested retailer.
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Old May 20th, 2007 May 20, 2007 1:12:59 PM -   #6 (permalink)
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Default Re: Life Is Good Pricing

I was hoping someone here was a retail dealer and would share their wholesale costs. I am trying to establish a wholesale cost for my my line of shirts that would be sold in similar locations. If anyone who has this knowledge would share it, I would be greatful.

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Ken
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Old May 20th, 2007 May 20, 2007 8:21:30 PM -   #7 (permalink)
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Default Re: Life Is Good Pricing

There was an article in Inc earlier in the year that had the brothers state publicly what their wholesale price was. Maybe you could find it on the Inc website. It is the issue with them on the front cover.
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Old May 21st, 2007 May 21, 2007 1:26:25 AM -   #8 (permalink)
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Default Re: Life Is Good Pricing

Sounds very interesting if you can track it down!

(although 50% retail, or 40/60 for enormously powerful buyers, isn't unusual)
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Old May 21st, 2007 May 21, 2007 4:21:14 AM -   #9 (permalink)
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Default Re: Life Is Good Pricing

Thx Mother....I'll try to track it down.
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Old May 21st, 2007 May 21, 2007 4:30:19 AM -   #10 (permalink)
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Default Re: Life Is Good Pricing

Found It...Thx again Mother.

"The Jacobses have carefully staked out their rung on the marketplace ladder: premium but not exclusive. Life Is Good products cost about 20 percent more than middle-of-the-pack offerings. Life Is Good T-shirts, for example, are $20 at retail compared with an average $15 or $16 for most competitors. The company wholesales those shirts for $10 and spends about $6 producing them. "We'd like that to be closer to $5, but we use the best cotton we can get, it's double-reinforced stitching, and we garment-dye the product to give it a weathered look," says Bert. Margins are similar or better on other products, with the lowest being 40 percent and the highest 70 percent. Headwear and jewelry, which was introduced last year, are especially profitable."

Link to entire article
Life Lessons, Growing Your Business Article - Inc. Article
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