How does everyone quote out embroidery? We will get a logo sent in and without having to recreate it, get it digitized, etc.. How do you get a good estment on the stitch number to quote the job. We have had to many issues with quoting hte job on 8,000 stitches and then once everything is approved, we find out the job is 12,000. any suggestions?
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Clark Custom Screen Printing & Embroidery
Give the 8000 stitch quote, but have a disclaimer that if there are more stitches than quoted that the price will increase after the first quote and after a second approval of the quote......JB
We have used copyartwork.com, they offer flat fees of $40 for left chest size logos. We have had good success with their digitizing. Just our 2 cents worth.
It depends on the order size but we have some standard pricing. If we are selling the garment also, we charge by the each and adjust by volume. If the garments are supplied, then we quote for the embroidery. Our standard charges are $5, $8, $15 for various sizes of embroidery regardless of the stitch count. For sizes larger than an 18cm hoop we custom quote the jobs.
With experience, you will get to the point where you can tell by looking at the graphic.
If someone is buying shirts from me, for example, I start with $8 each for very small quantities, $6 each for 8 -12, $4 each above that. Sometimes, on an exceptionally large order, I'll waive digitizing.
Clark,
As Michele mentioned, you will get to the point where you can pretty much guess a stitch count. Personally, I don't charge by stitch count, but rather by stitch time. I do my own digitizing so I can control the quality and know I have a good flow to the design. $1/minute is my charge since a design with few colors or stops (even with higher stitch count) will sew faster than one with lots of colors and changes. I do the same with digitizing. Those that have lots of areas that have to be connected or are very detailed, obviously cost more than one that is simple in nature. I don't charge by size(digitizing) since it takes the same amount of time to do a jacket back as it does to do a left chest(other than the test sewout). Once you have the original file, it only takes a few minutes to change sizes also. Prices are all over the map when it comes to embroidery since there is no real "standard" fee. It is all perceived value on how you market yourself and what the customers are willing to pay. I rarely do one of anything as I market my pricing to give them the best value at a quantity of at least six
Clark,
As Michele mentioned, you will get to the point where you can pretty much guess a stitch count. Personally, I don't charge by stitch count, but rather by stitch time. I do my own digitizing so I can control the quality and know I have a good flow to the design. $1/minute is my charge since a design with few colors or stops (even with higher stitch count) will sew faster than one with lots of colors and changes. I do the same with digitizing. Those that have lots of areas that have to be connected or are very detailed, obviously cost more than one that is simple in nature. I don't charge by size(digitizing) since it takes the same amount of time to do a jacket back as it does to do a left chest(other than the test sewout). Once you have the original file, it only takes a few minutes to change sizes also. Prices are all over the map when it comes to embroidery since there is no real "standard" fee. It is all perceived value on how you market yourself and what the customers are willing to pay. I rarely do one of anything as I market my pricing to give them the best value at a quantity of at least six
You bring up a good point about charging by time. In many cases, size doesn't matter.
It's one of those things you learn to spot. So while I may charge $4 to stitch out one 2X4 logo, I might charge $6 for another if I suspect that it's going to take more machine time.
This is why I always tell embroiderers who ask how I price, that nothing is written in stone. Each job is different.
Embroidery Quotes? 
