Hi, we've finally managed to open the site in mid september, and it was good...
I thought it was too late in the year for the shirts to pick up, so we added a gifts section quickly to catch some of the christmas money.
And it's going great, the site is good, we have 70+ tshirt models, a bunch of gifts, etc... (see it at
tu.ro | Tricouri urate pentru oameni frumosi... sau invers!, it's mostly in romanian
)
But my question is, is it ok to leave both sections in there? The gifts are geeky, so they kinda fit, but I wonder if it'd be better to split in 2 sites... there are pros and cons.
Cons:
1. a tshirt site has it's own dinamics, way of marketing, community, if you will.
2. Can't show "corporate gifts" for example, it would look bad to sell a giftbasket and a "yo momma" t-shirt on the same site.
3. People seam a bit lost, maybe they buy a gaget instead of a t-shirt... don't know if it's good or not, I think the shirt people will come back often, the gifts / gadgets maybe not...
Pros:
1. Kind of the same target.
2. They don't have to have 2 shipments so if they want a shirt and a gift they'll definatelly come to this place instead of 2 other sites...
3. I'm thinking to add more stuff "cool stuff" mostly, same target - stuff like laptop stickers, personalized bags, geek wall art (tetris and space invaders for the walls, etc) and that will be easier to market.
Whad do you guys think? I'm stressed about stretching the site too much and losing focus.
Thank you,
Dan
site only with tshirts or add gifts as well 
