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When to launch new site?



 
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Old August 28th, 2006 Aug 28, 2006 1:41:44 PM -   #1 (permalink)
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Default When to launch new site?

Hello all,

My site is 95% done. I could put it up now, and am eager to, but there are a few photos that need to be taken and added. Otherwise it's totally functioning, and ready. Should I put it up now? or wait 'til every element of the site is in it's place?


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Old August 28th, 2006 Aug 28, 2006 2:01:23 PM -   #2 (permalink)
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Default Re: When to launch new site?

What photos are missing? Crucial product photos, or just "additional" ones?

If it's just "additional", then I'd say launch sooner rather than later
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Old August 29th, 2006 Aug 29, 2006 12:37:37 AM -   #3 (permalink)
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Default Re: When to launch new site?

Hi KP,
Can you post a link and we can all give you feedback?
Paul
 
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Old August 29th, 2006 Aug 29, 2006 7:53:20 AM -   #4 (permalink)
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Default Re: When to launch new site?

I think I'll wait, until I have a few more photos up. The photos are the only product shots I have, but without them, the designs are still viewable.
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Old August 29th, 2006 Aug 29, 2006 11:52:38 AM -   #5 (permalink)
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Default Re: When to launch new site?

When to launch also depends on what you mean by 'launch'. If you're just putting your website online, no one will be seeing it anyway - but the sooner it's up the sooner search engines can start crawling it (which is good).

However, if by launch you mean a full launch including advertising & marketing campaigns, it'd likely be better to wait until everything is nearly perfected first.
 
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Old August 29th, 2006 Aug 29, 2006 1:16:29 PM -   #6 (permalink)
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Default Re: When to launch new site?

Quote:
Hi KP,
Can you post a link and we can all give you feedback?
Paul
Usually, if people want feedback or a review on their site, they will post it in the Site Reviews / Design Reviews forum here

Since we have rules against self promotion and link dropping, members can't really post their link in threads unless they are looking for a review (or in their signature).


Back to the topic though:

Quote:
Originally Posted by twinge
However, if by launch you mean a full launch including advertising & marketing campaigns, it'd likely be better to wait until everything is nearly perfected first.
That's a good point! If it's a full marketing campaign launch, then it's probably best to wait until all the i's are dotted and the t's are crossed.
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Old August 29th, 2006 Aug 29, 2006 1:38:06 PM -   #7 (permalink)
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Default Re: When to launch new site?

Hi Kent,

From a tech point of view, its a good idea to get your site up the sooner the better to give the Crawl-bots the heads up.

Search Engine exposure can sell a lot of shirts for you.
Today, it is extremely hard for new sites to rank well quick with SE.

By getting your site up with simple good quality content about you and your shirts is a must. Even if it's no fully set up to sell.

Get an established related site to link-out to your site as soon as posiible. This will get the ball rolling as far as SE expoxure is concerned.

I know, easier said then done.
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Old August 29th, 2006 Aug 29, 2006 9:36:52 PM -   #8 (permalink)
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Default Re: When to launch new site?

In my humble opinion, a website will never be completed. So, as long as you have most of the important features up and runny, it's probably good to just go ahead and "open" it. That will give you even more motivation to fix all the little things
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Old August 29th, 2006 Aug 29, 2006 10:13:39 PM -   #9 (permalink)
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Default Re: When to launch new site?

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Originally Posted by Vtec44
In my humble opinion, a website will never be completed. So, as long as you have most of the important features up and runny, it's probably good to just go ahead and "open" it. That will give you even more motivation to fix all the little things
Good and accurate point. You should never let a site completely stagnate; there's always going to be SOMETING to change, even if that's just adding new products.
 
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Old August 29th, 2006 Aug 29, 2006 10:56:37 PM -   #10 (permalink)
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Default Re: When to launch new site?

... and by runny... I meant running.
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