Gunslinger

Not sure if it helps, but I dug into my reports to see if there was any difference:

Out of folks visiting the store from within the company site ...

More then half, went immediately to the store from the home page. Which seems to concur with Rodney's advice to keep the clicks to a minimum.

Of the remaining, 3/4 came from the flash site over the html site. Which may just meam that it was due to more visitors to the flash side to begin with.

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karlking85

Those are interesting results. I wonder if the flash side did have more visitors, which would translate to more sales....

 

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entropy

Quote: Originally Posted by monkeylantern A little flash sprinkled into a site can work wonders....too much and it's vile.

I think that you nailed it, Nick.

A little flash content on the page can really help up-sell a new product, but making people wade through self-indulgent intros before the folks can get to what they are looking for is suicide. At that point it's a barrier or entry.

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lilly4

I agree - drives me nuts when prices aren't listed..... I've found it happening more and more. I don't want to waste time sending emails backwards and forwards, I just move onto the next site and if the price suits - they get the sale!

 

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cyrilthemonkey

Quote: Originally Posted by Rodney I'm not sure. When you're thinking about an ecommerce site selling t-shirts, I don't think auto-playing music benefits the shopping experience at all. But I have been known to be wrong I just found this article that agrees with lawaughn! Looks like I've learned 2 new things today: Teens and E-Commerce: Selling to the Teen Shopper More here: Teens and E-Commerce: Selling to the Teen Shopper So I guess it does depend on your market. Although I still think it should be optional (ie: you click a play button to start playing the music), but that's just my old fashioned opinion

That first article is one of the best I've read - SO useful.

Thanks Rodney.

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mrchristie

NO FLASH INTRO! Just give people an easy to navigate site. And show the damn price upfront...:-)

 

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Daniel Slatkin

One thing I always would get told by my older customer is to never use reverse Text. By reverse Text I am referring to white Text on black or Dark backgrounds. It is just to hard for them to read so they just go somewhere else. Ever since this was brought to my attention I can't stand having to read Reverse Text.

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DREAMGLASS

A site is simply a business tool. It is there to serve a purpose.

First off it must be easy to use. Anything that's not straightforward 'point and click' isn't doing anyone any good. The navigation is critical, you need to know where you are and where you're going. If you have more than a few products they need to be categorised to make it easy for your customer to locate.

Graphical design of your site is really a matter of personal choice, but good contrast with your colours is absolutely essential, as no two montors display colours exactly the same. You need to test your site on more than one type of browser and at different screen resolutions, to make sure everything still has clarity for the user.

 

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TiD

Quote: Originally Posted by Daniel Slatkin One thing I always would get told by my older customer is to never use reverse Text. By reverse Text I am referring to white Text on black or Dark backgrounds. It is just to hard for them to read so they just go somewhere else. Ever since this was brought to my attention I can't stand having to read Reverse Text.

It's also blinding to go from a black background website to a white website like this one.

 

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spankthafunk

Quote: Originally Posted by Daniel Slatkin One thing I always would get told by my older customer is to never use reverse Text. By reverse Text I am referring to white Text on black or Dark backgrounds. It is just to hard for them to read so they just go somewhere else. Ever since this was brought to my attention I can't stand having to read Reverse Text.

This is a very tricky thing to think about, and most people don't. Contrast is what makes things easier to see, white on black, black on white, bright yellow on dark blue. You can have two different colors in the same range of brightness/darkness and they will be hard to see.

The one thing that people don't realize though when using a lot of white backgrounds with black text is it's a LOT harder on the eyes as far as brightness is concerned. You may have to squint a little to see white text on black backgrounds, but the darkness of these sites keep the monitors from blaring white light in your eyeballs. It reminds me of a quote from the best page in the universe:

"Think about it: your monitor is not a piece of paper, no matter how hard you try to make it one. Staring at a white background while you read is like staring at a light bulb (don't believe me? Try turning off the lights next time you use a word processor). Would you stare at a light bulb for hours at a time? Not if you want to keep your vision."

And the following quote makes the point:

Quote: It's also blinding to go from a black background website to a white website like this one.

ever wonder why? Now you know. . .

 

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