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5 Best Practice Tips for creating a successful T-Shirt Website?



 
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Old May 13th, 2007 May 13, 2007 11:44:05 AM -   #136 (permalink)
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Default Re: 5 Best Practice Tips for creating a successful T-Shirt Website?

Quote:
Originally Posted by Twinge
Well, I wouldn't really recommend this either - splash/intro pages, even if they aren't flash, aren't usually a good thing. Generally speaking, this adds one extra click, and the fewer clicks from start to checkout the better.
see your point and it makes perfect sense. the only thing, in my opinion, is if i have just shirts then a checkout it is not so asthetically pleasing to the eyes. i guess i get all my website and t-shirt selling influence from the sites i buy stuff from. this are all that come to mind for the moment being, but you might see a trend in most of them or maybe its just me:

Rock Rebel Clothing
((*BLEEDING*STAR*CLOTHING*))
WWW.RIDETHEROCKETT.COM
Metropark - Fashion. Music. Art.
HEARTCORE
Affliction Clothing
CARDBOARD ROBOT
BEAUTIFUL/DECAY
I heart drop dead!
R3mnant


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Old May 16th, 2007 May 16, 2007 11:59:43 AM -   #137 (permalink)
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Default Re: 5 Best Practice Tips for creating a successful T-Shirt Website?

Wow those are some really great sites. In your opinion which sites grab the your or the customers' attention and draw them in the most often? We're getting ready to set up a site for our t-shirt line and I was just wondering which way would be the best to gear our site.
 
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Old May 16th, 2007 May 16, 2007 12:18:42 PM -   #138 (permalink)
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Default Re: 5 Best Practice Tips for creating a successful T-Shirt Website?

Quote:
Originally Posted by ieaturheart
see your point and it makes perfect sense. the only thing, in my opinion, is if i have just shirts then a checkout it is not so asthetically pleasing to the eyes. i guess i get all my website and t-shirt selling influence from the sites i buy stuff from. this are all that come to mind for the moment being, but you might see a trend in most of them or maybe its just me:

Rock Rebel Clothing
((*BLEEDING*STAR*CLOTHING*))
WWW.RIDETHEROCKETT.COM
Metropark - Fashion. Music. Art.
HEARTCORE
Affliction Clothing
CARDBOARD ROBOT
BEAUTIFUL/DECAY
I heart drop dead!
R3mnant


thanks
-austin
Nobody said just have "shirts and then checkout", but the message you quoted talked specifically about "flash intro pages", which don't help the shopper at all and just waste time.

I checked a few of the sites you linked to and they mostly have standard shopping carts and checkout processes.

They just "styled" the store to match their brand. Nothing wrong with that as long as it doesn't get in the way of people shopping.

Nobody is saying your site has to be "boring" or "bland"
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Old May 18th, 2007 May 18, 2007 1:33:04 PM -   #139 (permalink)
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Default Re: 5 Best Practice Tips for creating a successful T-Shirt Website?

I liked the sites you listed also, but I don't like Flash Intro Pages - most are too long and that makes the site boring
 
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Old May 23rd, 2007 May 23, 2007 2:31:36 AM -   #140 (permalink)
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Default Re: 5 Best Practice Tips for creating a successful T-Shirt Website?

Quote:
Originally Posted by farennikov
hey, I saw that Flash site, it looks pretty plain actually, even though it's Flash.

Here's a link to the sickest flash jeans company website: hem_main - check it out
AARGGGGH! Not only flash, but MYSTERY MEAT NAVIGATION! It's like the love child of 2007 Flash and 1995 HTML.
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Old May 23rd, 2007 May 23, 2007 2:34:05 AM -   #141 (permalink)
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Default Re: die flash die

Quote:
Originally Posted by Parlophone
flash is only effective when the user cannot tell it's flash.
This is a good maxim.
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Old May 23rd, 2007 May 23, 2007 2:55:18 AM -   #142 (permalink)
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Default Re: 5 Best Practice Tips for creating a successful T-Shirt Website?

I think the most important thing, and the key issue that splits the real businesses for the also-rans, is....

....drumroll....


BRANDING

Looking at some of the sites with flash that some here like, it is not the Flash per se (such as the second jeans site), it is the quality branding.

Same when people say they like music. It is not the music. It is the fact that those sites have been well branded (and the music, in my opinion is still a mistake).

Take away the controversial things from those "But this is an exception!!" sites, places that contain things the majority of us here despise, and you'll see that it wasn't those features that actually appealed to you.

It was the branding. Branding is why Rodney placed Oddica in the Big Boys list. Branding is why that flash-centric jeans place was liked.

BRAND IS GOD
(and SEO is your mistress)


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Old May 23rd, 2007 May 23, 2007 3:02:40 AM -   #143 (permalink)
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Default Re: 5 Best Practice Tips for creating a successful T-Shirt Website?

Quote:
Originally Posted by monkeylantern
Take away the controversial things from those "But this is an exception!!" sites, places that contain things the majority of us here despise, and you'll see that it wasn't those features that actually appealed to you.
Agree 100%, and well said.
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Old May 23rd, 2007 May 23, 2007 3:08:04 AM -   #144 (permalink)
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Default Re: 5 Best Practice Tips for creating a successful T-Shirt Website?

Do I get a gold star?
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Old May 23rd, 2007 May 23, 2007 3:15:39 AM -   #145 (permalink)
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Default Re: 5 Best Practice Tips for creating a successful T-Shirt Website?

Quote:
Originally Posted by monkeylantern
Do I get a gold star?
If I had any, sure
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Old May 23rd, 2007 May 23, 2007 8:35:46 AM -   #146 (permalink)
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Default Re: 5 Best Practice Tips for creating a successful T-Shirt Website?

Where's Nick been hiding all this knowledge?

Quote:
Originally Posted by monkeylantern
Branding is why Rodney placed Oddica in the Big Boys list
It seems like he's right inside my head Makes perfect sense when I think about it.
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Old May 23rd, 2007 May 23, 2007 9:13:59 PM -   #147 (permalink)
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Default Re: 5 Best Practice Tips for creating a successful T-Shirt Website?

still trying to get off Rodney's Big Boy list

small is the new big, as the extraordinarily prescient Seth Godin tells us.

Seth's Blog: Small is the new big

Last edited by oddica; May 23rd, 2007 at 09:42 PM.
 
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Old May 23rd, 2007 May 23, 2007 9:51:23 PM -   #148 (permalink)
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Default Re: 5 Best Practice Tips for creating a successful T-Shirt Website?

BRANDING Yeah...its totally laughable but then there IS hollister and Pac Sun. i STILL DONT KNOW WHO OR WHY hOLLISTER EXISTS.
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Old May 23rd, 2007 May 23, 2007 10:15:57 PM -   #149 (permalink)
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Default Re: 5 Best Practice Tips for creating a successful T-Shirt Website?

Designs are always important, but traffic is king. Get as many eyes that want to see t shirts to your site as you can. If they find it, they will buy. Good looking girls in your shirts don't hurt either. The ladies that see your designs say I will look good like and buy. Men go to see the ladies and buy. Not to mention women spend the most money and love to compete in the cute and new impulse purchase department. I don't mean to be a pig with this post.
 
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Old May 23rd, 2007 May 23, 2007 10:28:57 PM -   #150 (permalink)
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Default Re: 5 Best Practice Tips for creating a successful T-Shirt Website?

Quote:
Originally Posted by Rodney
Where's Nick been hiding all this knowledge?
Are you suggesting my input is usually vacuous?

To be honest, I've been slightly naughty, and working against the spirit of the forums.

As we come closer and closer to our re-launch, I've discovered all sorts of wonderful hints and tips. However, I've been sort of holding my cards close to my chest. When I find a spectacularly good marketing strategy, or printing method, or new method of 2c woven labeling, I don't really want to give that away until we've launched, else be pipped to the post.

You may have noticed I've dried up a little.

It'll come out in time.

Quote:
Originally Posted by Rodney