Usually, people will design a site how they want it to look, and then integrate the shopping cart to match the design.
This can be done by many shopping cart programs like zencart, oscommerce, cubcart, yahoo merchant solutions, miva, shopsite. Most all of them can be made to look how you want it (with varying degrees of difficulty)
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Amy preference to GoLive or Dreamweaver. | |  | |  | |
I've never used golive, but I've heard good things about it. I like dreamweaver and have been using it for years.
A free website editor on par with dreamweaver is
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I do not know HTML. Is it easy to intergrate the shopping cart? | |  | |  | |
If you don't know HTML, it will be harder to integrate a shopping cart into a site design. If you learn HTML, it will make it easier, but if you don't have the time to do that, there are people that you can hire (like at rentacoder.com) that you can outsource the work to.
You don't really need to know php/javascript or any of that stuff really, but knowledge of HTML will help immensely when trying to customize a shopping cart to look a specific way.