Sounds like it's not receiving the cyan ink, a nozzle check should confirm that (should see all four colors/carts). Pull out your Cyan/Blue cart and check to make sure that the hole the ink comes out from has been punctured (there's usually a plastic piece on the printer that when the cart is seated will poke a hole and allow the ink to be siphoned from the cart. Also make sure that there isn't any "remove" labels that are oftentimes placed over the chip and ink hole of the cart (usually they're orange).
Ensuring that you get proper color profiling is a must as well, a correctly set up dye sub profile will have the print look a little bit faded and mirrored. Here's Sawgrass's information on proper setup:
Some more detail available here:
Sawgrass Technologies - Setting Up Your Sublimation Printer