I've looked extensively at
DTG. I just don't see the ROI when you look at the capital expense involved, actual production rates (as opposed to sales production rates), sales of this particular niche for us, and value per garment/volume ratio.
One of the metrics I look at when evaluating equipment is it's profit potential.
DTG units are very expensive per unit of finished goods. Spending $12K ( a nice conservative figure) for something that produces 4 to 5 finished items per hour that sell for $18/ea is challenging.
Each time I've analyzed
DTG it falls very short for my business. There are businesses that it excels in, such as hot-market, walk-in retail, and mass customization. Those are not markets I do much with.
I've been using photo transfers as a stop-gap to fill the void below what plastisol printing does well(mass production).
They work well, are very cost effective and look good enough for the customer that typically wants color on short runs.
Our transfer printer bit the dust. I don't find repairing printers to be a cost-effective strategy. Maybe I should... but I don't right now.
As part of the printer replacement process I stumbled onto Chroma Blast. ChromaBlast looks like a upgrade/replacement for our current transfer product. Minor increase in cost, with the ability to sell it for more.
Photo Transfers (or Silicon Carrier Imaging as I nickname it) are not an analog to
DTG. ChromaBlast might be.
Yes, a trade show can be a useful place to gather information. However, I find that you get alot of sales talk there. I like to hear from people who actually own them. I have no plans to go to ISS LB and I'm not going to wait until ISS FW (or go to another ISS show) to make this decision. If it were closer I might go to a show.
As for the logic that thousands of unit sales can't be wrong. I really think that is false reasoning. First, there are companies who's products are CRAP. Because I speak and write within the industry it's best for me not to name names. There are companies who make manual and automatic equipment that you couldn't give me. I'd scrap it. The same holds for Embroidery. There are 4 majors, 2 minors, and a flotilla of junk vendors who's machines produce bad embroidery. Despite producing bad equipment, bad software, and having horrible support, these companies manage to survive.
I always recommend that a purchaser be able to clearly see ROI on a piece of equipment or process before purchasing.
DTG makes sense for some businesses, not mine at this time. That doesn't mean
DTG is bad..... just overpriced IMHO.
There are people out there making a bundle using it. It will not replace plastisol printing. Not based on what I know.
I do appreciate your opinion, even if we don't agree on some things. A good discussion raises points that will benefit others who may be making a similar comparison.
Best Regards,
Brian