Discuss the various aspects of direct to garment printing. DTG printers include Brother, T-Jet, Flexi-Jet, DTG Kiosk, Kornit, Mimaki, Tex-Jet and others! Discuss and learn about this up and coming printing technology.
I havent started selling premade shirts yet but I plan to soon.
I have been doing some pricing and was wondering, which do you guys recommend.
1) A general price, despite color. (obviously whites would be marked up to be on par with darks in this case).
2) A fair price, depending on color. (charge more for darks and less for lights due to white underbase as well as raw shirt cost).
Obviously a fair price makes sense but do you think customers would be upset that they would be charged more for a dark shirt? Would they expect it? I have seen a lot of places that sell shirts and I have not noticed many at all upping the price if its dark. I have seen it with size (2x and above) but not color.
in our retail space, we charge the same for dark and white shirts. We don't have any 2x or higher in the retail space, but yes, we would charge more for those.
For the customers ordering quantities, we add for both dark and extended sizes.
I don't charge more for either, color or size. I price them so I make money and not have to charge 2 or 3 different prices for one tee design. Charge enough to cover the cost of the highest tee you bought! So if you paid $2.50 for a 2x black and that is the highest price paid for that design, price your finished tee on that $2.50 tee's price.
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in our retail space, we charge the same for dark and white shirts. We don't have any 2x or higher in the retail space, but yes, we would charge more for those.
For the customers ordering quantities, we add for both dark and extended sizes.
I charge more for darks as they take more time, skill and money to print, this will sway some people to my white shirts but that is fine as I can really crank those out
We set our prices the same no matter what the color of the t-shirt. We do charge 2.00 more for the 2XL and above, and that seems to be pretty stanard in our area and across most retail stores.
When we figured our prices, we just set them to the most expensive color of the t-shirts and then calculate from there. So if the customer orders white, we just make a little more.
I myself charge more for darks than I do lights as far as tees go because the cost of white ink is alot more than doing a shirt without the white underbase. I am not sure that the posters above print with a dtg that prints white ink. But the difference in having to pretreat and then the cost of white ink makes a big difference and your prices should be reflect that. Although with my kids site I dont because the designs are small and it doesnt make that much of a difference. With contract printing I have one set of prices for dark garments and one set of prices for light color garments, when printing quantities that white ink can add up quick. Hope this helps
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I charge the same for any item, whether I get the garments or if they bring them. I basically come up with a price i charge that's set (includes, labor, cost, and profit). The shirt charge is what changes the price of the shirt to the customer. So whites are cheaper because the shirt cost cheaper then black. The service charge remains the same. Some customers want t-shirts that cost $8 a piece at wholesale. I just tack my price on top. That's how I think it should be done. Trying to come up with a 1 price solution and trying to become the walmart of screenprinters will only break your bank
If its retail then no, we set a price and thats what we charge for the design on white or dark (the same would be for dtg).
For custom and wholesale its different matter as the margins are tighter and so if you can make 60 whites in the same time it takes to print 20 darks then it makes sense to charge less for whites.
Selling Shirts (charge more for darks?) 
