Re: trademarking name through state vs. nationalizing It depends on what you want to do. It seems like you are confusing having a registered business name with trademarking. Getting a registered trademark federally is something like $300 and you have to apply and wait a month or three, and see if it's accepted. People don't usually do that with a business name unless they are going to be promoting it nationally and want to really build that brand. If you just want to reserve the business name, then yes, you can just pay the state about $20 for a DBA. If you are just getting a DBA you can use your personal name for it, and don't even have to be incorporated. |