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When trademarking, is it better to use a standard character format or a stylized format



View Poll Results: Standard Character Format or stylized format???
standard character format 1 50.00%
stylized format 1 50.00%
Voters: 2. You may not vote on this poll

 
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Old August 19th, 2008 Aug 19, 2008 1:22:52 PM -   #1 (permalink)
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Default When trademarking, is it better to use a standard character format or a stylized format

I have a question as well.

I'm trying to file for a trademark and I'm not sure whether it's better to use a standard character format or a stylized format. I understand the difference between the two, but I'm not sure which would be better in the long run. I would like to be able to change the logo design for each particular shirt, but of course with the same company logo. So I assume it would be better to use a standard character format. Also, there is a company that has the same trademark but is in a different sector of the economy. It would not be in competition with us. Nevertheless, would it be better to use a stylized format to further diffuse confusion if someone ever sued me for using their trademark? Thanks.
 
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Old August 19th, 2008 Aug 19, 2008 1:44:24 PM -   #2 (permalink)
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Default Re: When trademarking, is it better to use a standard character format or a stylized format

I'd go with the standard character format (which is the only way I go), as you stated, you're not sure if, in the future, you'll want to change the style but retain the name.
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Old August 19th, 2008 Aug 19, 2008 8:46:16 PM -   #3 (permalink)
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Default Re: When trademarking, is it better to use a standard character format or a stylized format

Any others think I should go this route?
 
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Old August 20th, 2008 Aug 20, 2008 12:34:54 AM -   #4 (permalink)
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Default Re: When trademarking, is it better to use a standard character format or a stylized format

Perhaps do a poll...I think they have a function on here that allows you to do that
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Old August 22nd, 2008 Aug 22, 2008 11:42:40 AM -   #5 (permalink)
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Default Re: When trademarking, is it better to use a standard character format or a stylized format

yea ill try to set that up...lol.
 
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Old August 22nd, 2008 Aug 22, 2008 12:45:09 PM -   #6 (permalink)
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Default Re: When trademarking, is it better to use a standard character format or a stylized format

In your description just put what it says, dont add the fact of a certain type of lettering. In the disclaimer say that the logo and text can not be used in any other fashion or style. It gives you the freedom to change it.

This is what i was told by the lawyer at the uspto that reviewed my trademark application.
You can contact them before you submit the application if you have questions.
 
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