I had a customer order a large number of custom golf towels, a few weeks ago. I had never printed on golf towels, for a customer, so I wasn't sure how it was going to go. I picked up a few towels from my local blank supplier (I used Staton Wholesale, but I am sure TSC Apparel, SanMar, and all the big guys carry them) and got to work. The customer supplied a small logo, and wanted me to add a simple ruler along the edge of the towels, since they would be used for a major fishing event and the guys wanted to measure the fish they caught. I was a little uncertain about running an image along the edge of the towels, but I gave it a shot; it worked great! I simply lined up the edge of the towel to the edge of the platen, spent about 10 seconds making sure they're straight, then hit print!
Benefits of towel printing:
- Towels are cheap. Depending on the size / style you get, they are often less than t-shirts.
- Most people like white towels; you don't have to figure out how to print on darks.
- Ink is cheap! Even if they cover a lot of the towel, the small golf towels are smaller than t-shirts, so there is less space to decorate. This equates to less cost, and more profit! If the client wants a larger towel, and you are utilizing the full 14" x 16" print area, then you would charge a higher premium, of course.
- Print time isn't bad.... Even though I recommend printing towels in UNI DIRECTIONAL MODE (to accommodate the higher level of surface texture on the substrate), the print time is decent because of the smaller print area.
This is how the fish towels came out:
The customer loved them, and I was inspired, so I decided to do a few more samples:
Oh yeah, and not that it matters, but this artwork was prepared in CMYK mode, and printed from Photoshop using prepared CMYK spot colors that I have optimized over time:
